Cookie Policy

Cookie policy

What are cookies and how are they used?

Cookies are small useful text files that are stored on your computer when you visit some websites. They are used to remember useful information that allows certain functionality to work, for example cookies can be used to remember if you're logged in or not. Cookies can't harm your computer, and are active for differing lengths of time; some are stored until you close your browser, while others may last for several weeks or more.

How does use cookies?

The website has a variety of useful features and tools, and to make best use of them your computer, tablet or mobile device will need to accept cookies. We can only provide you with certain features by using cookies. If you have chosen to disable cookies you will still be able to browse the website, read content but some functions may be unavailable.

We have partnerships with organisations that may also set cookies as you use uses cookies in a number of ways:

Strictly necessary cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided.

Performance cookies
These cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.

Functionality cookies
These cookies allow our website to remember choices you have made (such as your user name, or the region you are in) and provide enhanced, more personal features, for instance, they may be used to provide services such as watching a video, commenting on a blog or adding product reviews. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Recommended marketing cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of the campaign. They remember that you have visited a website and this information is shared with other organisations such as advertisers. They're also used to enable tools like price-comparison sites to work.

What cookies are used on

Below is a list of the cookies that may be stored on your computer when visiting From time to time we may make changes to this list as we introduce or remove functionality from our website.

Strictly necessary cookies

Name of Cookie(s)

WBA-CUST-SESS                           This cookie stores a unique identifier given to each computer which allows the website to keep track of your movement from page to page. It allows you to browse pages of the site quickly and easily without having to login on each page or re-enter the same information. This cookie is deleted when you close your browser window.
wba-cust-p                                      This cookie keeps track of which pharmacy is currently selected if your user account is associated to multiple pharmacies. It prevents you from having to re-select which pharmacy you require as you move from page to page. This cookie is deleted when you close your browser window.
wba-cust-t  This cookie is required to allow the login mechanism to function correctly across all the systems that you have access to. This cookie is deleted when you close your browser window.
wba-cust-alphega-b2b-t This cookie is required to allow the login mechanism to function correctly across all the systems that you have access to. This cookie is deleted when you close your browser window.
wba-cust-logout        This cookie is required for the logout mechanism to function correctly. This cookie is deleted following logout or when you close your browser window.

Optional cookies

Name of Cookie(s)

wba-cust-origin                           This cookie remembers which service you requested before being asked to login. It allows the service to redirect you back to the service you originally requested following a successful login.
cookieconsent_status                                    This cookie remembers your acceptance of our use of cookies. This is to prevent you having to confirm acceptance every time you visit the site. This cookie is deleted after 1 year.

Important cookies

Name of Cookie(s)

IDE                        This is a 3rd party cookie set by Google Ad Manager, which is used by Alliance Healthcare to deliver non-personalised messaging within the B2B Portal. This cookie is required to allow us to control how often an message is shown to a browser, how long it is shown for and how often it will appear.

Performance cookies

Name of Cookie(s) Function
- utmz These cookies are set by Google Analytics, and they help analyse visitor information such as browser usage and new visitor numbers. This helps
- utma us to improve our website. The data stored by these cookies can be seen
- utmb only by the relevant teams at Alliance Healthcare.
- utmc  

How do I change my cookie settings?

By default, cookies should be enabled on your computer or device. If not, your experience on will be limited to browsing, viewing and searching for articles. If you'd prefer to restrict, block or delete cookies from or any other website, you can use your internet browser to do this. Each browser is different, so check the "help" menu on your browser to learn how to change your cookies preferences, or visit In the coming months we'll be providing tools to help give you extra control of the cookies used on our site.

Further information about cookies

To find out more about cookies, how they work and how to manage them, visit